Cookies Policy

Last updated: 05 November 2026

This Cookies Policy explains how updatifyx uses cookies and similar technologies on our website. We are based in the United Kingdom and operate in compliance with the UK General Data Protection Regulation, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations. This policy applies to all visitors and provides clear information about our practices so that you can make informed choices.

What Cookies and Similar Technologies Are

Cookies are small text files placed on your device when you visit a website. They can store information such as your preferences, login status, or browsing behaviour. Similar technologies include web beacons, pixels, and local storage that perform comparable functions. These tools allow websites to recognise returning visitors, remember settings, and collect data that improves functionality. Information stored may include device identifiers, IP addresses, timestamps, and interaction details, but never sensitive personal data without explicit consent.

Why the Site Uses Cookies

We use cookies to ensure the website operates correctly, to remember your preferences, to analyse how visitors interact with our content on audiovisual production topics, and to support our commercial activities. Without these technologies certain features would not function properly. Our use is proportionate and limited to what is necessary for the purposes described in this policy.

Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function. They enable core features such as page navigation, access to secure areas, and the operation of the contact form. They do not require consent under UK law because they are strictly necessary.

Functional Cookies

Functional cookies remember your choices such as language settings or display preferences. They enhance your experience but are not essential for basic operation. We obtain consent before placing these cookies.

Analytics or Performance Cookies

These cookies collect information about how visitors use the site, including pages viewed and time spent. They help us improve content related to broadcast studio design and live events. Consent is required for these cookies.

Advertising or Targeting Cookies

Advertising cookies track browsing habits to deliver relevant promotions. We use them sparingly and only with consent. They may be set by third parties.

Social-Media Cookies

These cookies are placed by social platforms to enable sharing or embedded content. They require consent and are subject to the privacy policies of the respective platforms.

First-Party Versus Third-Party Cookies

First-party cookies are set directly by updatifyx and relate to our domain. Third-party cookies are set by external providers such as analytics services. Both types appear on our site, and we list the main providers in the table below. Third-party cookies are governed by the policies of those providers.

Session Versus Persistent Cookies

Session cookies are temporary and deleted when you close your browser. Persistent cookies remain on your device for a defined period or until manually deleted. Retention periods vary by category and are detailed in the table. We review these periods regularly to ensure they remain appropriate.

Data Handled and Purpose of Each Category

Necessary cookies handle basic session data to maintain security and navigation. Functional cookies store preference data to personalise your visit. Analytics cookies process aggregated usage statistics to refine our resources on camera control systems and sound engineering. Advertising cookies capture interest signals for targeted offers. All data processing is limited to the stated purposes and retained only as long as necessary.

Consent or Exemption Basis Under UK Law

Strictly necessary cookies rely on the strict necessity exemption under PECR. All other categories require prior consent, which we obtain through our site-wide cookie banner. You may withdraw consent at any time. Consent records are stored securely for audit purposes in line with UK GDPR accountability requirements.

Cookie Table

Name: _session - Purpose: Maintains user session - Provider: updatifyx - Category: Strictly necessary - Duration: Session
Name: _prefs - Purpose: Stores display preferences - Provider: updatifyx - Category: Functional - Duration: 12 months
Name: _ga - Purpose: Measures site usage - Provider: Google Analytics - Category: Analytics - Duration: 2 years
Name: _fbp - Purpose: Tracks advertising performance - Provider: Meta - Category: Advertising - Duration: 3 months

How the Consent Manager Works

Our cookie banner appears on first visit and allows you to accept all, reject non-essential, or customise choices by category. You can reopen the banner via the footer link to change or withdraw consent at any time. Changes take effect immediately and are stored in your browser.

Browser-Level Controls

Most browsers allow you to block or delete cookies through settings. Disabling necessary cookies may prevent the contact form from working. Disabling analytics cookies limits our ability to improve content but does not affect core functionality. Refer to your browser help section for instructions.

International Transfers

Some third-party cookies may transfer data outside the United Kingdom. Where this occurs we rely on appropriate safeguards such as standard contractual clauses. Further details appear in our Privacy Policy, which you can access via the site footer.

Policy Changes and Contact

We may update this policy to reflect legal or operational changes. The current version is dated 05 November 2026. For questions please use the contact form on our Contacts page or email info@nfts.co.uk. Our address is Beaconsfield Studios, Station Road, Beaconsfield, Buckinghamshire, HP9 1LG and telephone is 01494 671234.